The handbook of strategic public relations and integrated marketing communications / 
[edited by] Clarke L. Caywood 
 - 2nd ed. 
 - New York :  McGraw-Hill,  2012 
 - xv, 904 p. :  ill., map. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071767460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Communication in management<br/>Communication in marketing