01899ntm a2200265 a 4500 vtls000091231 KUKTEM 20251117113301.0 150915t2014 my da f abm 000 0 eng d THE0001496(Local) 201905271016 asmadi 201712051530 huda 201509151120 asma UMP HD30.23 .A55 2014 r Bc. Nor Anira Ismail Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang / Nor Anira Ismail Kuantan, Pahang : UMP, 2014 xii, 60 p. : ill. (some col.) ; 30 cm. + 1 CD-ROM Faculty of Industrial Management Project paper (Bachelor of Industrial Technology Management with Honours) -- Universiti Malaysia Pahang - 2014 Bibliography : p. 45-47 The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research Decision making http://ecollib.ump.edu.my/18481/ Access in library only 0 0 0 1 10000 10000 2019-09-04 0 HD30.23 .A55 2014 r Bc. 0000100741 2019-09-04 00:00:00 1 2019-09-04 PSM 0 0 0 1 10000 10000 2019-09-04 0 CD 9015 | HD30.23 .A55 2014 r Bc. 0000100742 2019-09-04 00:00:00 1 2019-09-04 PSM VIRTUA40 6072 6078 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*5020*5040*5200*6500*8560*9992