a case study of Universiti Malaysia Pahang Nor Anira Ismail creator text abstract or summary my Kuantan, Pahang UMP 2014 monographic eng

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xii, 60 p. : ill. (some col.) ; 30 cm. + 1 CD-ROM The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research specialized Nor Anira Ismail Faculty of Industrial Management Project paper (Bachelor of Industrial Technology Management with Honours) -- Universiti Malaysia Pahang - 2014 Bibliography : p. 45-47 Decision making THE0001496(Local) http://ecollib.ump.edu.my/18481/ http://ecollib.ump.edu.my/18481/ UMP 150915 20251117113301.0 vtls000091231