Statman, Meir <br/><br/>
What investors really want :  discover what drives investor behavior and make smarter financial decisions / 
 Discover what drives investor behavior and make smarter financial 
Meir Statman 
 - New York :  McGraw-Hill,  c2011 
 - xviii, 286 p. ;  24 cm. 
<br/><br/> "Learn the lessons of behavioral finance"--Dust jacket 
<br/><br/>Includes bibliographical references (p. 243-274) and index 
<br/><br/><label>ISBN: </label>9780071741651 0071741658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments--Psychological aspects<br/>Investment analysis--Psychological aspects