01323nam a2200193 a 4500001001400000003000700014005001700021008004100038020001800079040000800097100001700105245008700122260005000209300003200259500009300291504006500384505066500449650001501114vtls000058350KUKTEM20251125093036.0120208t2011    nyua   f      001 0 eng d  a9780241958223  aUMP1 aSinek, Simon10aStart with why :bhow great leaders inspire everyone to take action /cSimon Sinek  aNew York :bPortfolio / Penguin,c2011, c2009  ax, 246 p. :bill. ;c21 cm.  a"This paperback edition with a new preface and new afterword published 2011"--T.p. verso  aIncludes bibliographical references (p. [234]-240) and index0 aPreface -- Introduction -- Pt. 1: A world that doesn't start with why. Assume you know -- Carrots and sticks -- Pt. 2: An alternative perspective. The golden circle -- This is not opinion, this is biology -- Clarity,  discipline, and consistency -- Pt. 3: Leaders meed a following. The emergence of trust -- How a tipping point tips -- Pt. 4: How to rally those who believe. Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- Pt. 5: The biggest challenge is success. When why goes fuzzy -- Split happens -- Pt. 6: Discover why. The origins of a why -- The new competition -- Afterword 0aLeadership