Phillips, Andrea <br/><br/>
A creator’s guide to transmedia storytelling :  how to captivate and engage audiences across multiple platforms / 
by Andrea Phillips 
 - New York :  McGraw Hill Publishers,  2012 
 - xii, 272 p. :  ill. (some col.) ;  20 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071791526 (hbk. : alk. paper) 0071791523 (hbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital storytelling<br/>Interactive multimedia<br/>Internet entertainment industry<br/>Marketing--Psychological aspects