01036nam a2200265 a 4500 vtls000059774 KUKTEM 20251125093048.0 120515t2012 nyua f 001 0 eng d 9780071791526 (hbk. : alk. paper) 0071791523 (hbk. : alk. paper) 201304171210 saini 201205151431 sri UMP QA76.76.I59 P45 2012 Phillips, Andrea A creator’s guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Andrea Phillips New York : McGraw Hill Publishers, 2012 xii, 272 p. : ill. (some col.) ; 20 cm. Includes bibliographical references and index Digital storytelling Interactive multimedia Internet entertainment industry Marketing Psychological aspects 0 0 0 0 20000 20000 2019-09-04 85.65 0 QA76.76.I59 P45 2012 0000071902 2019-09-04 00:00:00 1 85.65 2019-09-04 OPEN VIRTUA40 61017 61023 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*9992