TY  - BOOK
AU  - Phillips,Andrea
TI  - A creator’s guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms 
SN  - 9780071791526 (hbk. : alk. paper)
PY  - 2012///
CY  - New York
PB  - McGraw Hill Publishers
KW  - Digital storytelling
KW  - Interactive multimedia
KW  - Internet entertainment industry
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index
ER  -