Baines, Paul <br/><br/>
Marketing / 
Paul Baines, Chris Fill, and Kelly Page 
 - 2nd ed. 
 - Oxford ;  New York :  Oxford University Press,  2011 
 - xxxiii, 756 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199579617 0199290431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing