<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Designing with the mind in mind</title>
    <subTitle>simple guide to understanding user interface design rules</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Johnson, Jeff</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Boston, MA</placeTerm>
    </place>
    <publisher>Morgan Kaufmann Publishers/Elsevier</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 186 p. : ill. (chiefly col.), col. maps ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>We perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention, shape, thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; problem solving and calculation are hard -- Many factors affect learning -- We have time requirements</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Jeff Johnson</note>
  <note>Includes bibliographical references (p. 179-182) and index</note>
  <subject authority="lcsh">
    <topic>Graphical user interfaces (Computer systems)</topic>
  </subject>
  <identifier type="isbn">9780123750303 (alk. paper)</identifier>
  <identifier type="isbn">012375030X (alk. paper)</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">UMP</recordContentSource>
    <recordCreationDate encoding="marc">111206</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251125093058.0</recordChangeDate>
    <recordIdentifier source="KUKTEM">vtls000056606</recordIdentifier>
  </recordInfo>
</mods>
