Quesenbery, Whitney

Global UX : design and research in a connected world / Whitney Quesenbery, Daniel Szuc - Waltham, MA. : Morgan Kaufmann, 2012 - xix, 238 p. : ill. ; 24 cm.

Includes index

The start of the journey -- It’s a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value

9780123785916


Product design
Consumers--Research
New products--Cross-cultural studies
Marketing--Cross-cultural studies