Global UX : design and research in a connected world /
Whitney Quesenbery, Daniel Szuc
- Waltham, MA. : Morgan Kaufmann, 2012
- xix, 238 p. : ill. ; 24 cm.
Includes index
The start of the journey -- It’s a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value
9780123785916
Product design Consumers--Research New products--Cross-cultural studies Marketing--Cross-cultural studies