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  <titleInfo>
    <nonSort>The </nonSort>
    <title>Apple experience</title>
    <subTitle>the secrets of delivering insanely great customer service</subTitle>
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  <name type="personal">
    <namePart>Gallo, Carmine</namePart>
    <role>
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    <place>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xviii, 234 p. : ill. ; 24 cm.</extent>
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  <tableOfContents>Introduction: enriching lives -- Inspiring your internal customer --Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your team -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Carmine Gallo</note>
  <note>Includes bibliographical references (p. 219-226) and index</note>
  <subject authority="lcsh">
    <topic>Customer services</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumer satisfaction</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Creative thinking</topic>
  </subject>
  <identifier type="isbn">9780071793209 (alk. paper)</identifier>
  <identifier type="isbn">0071793208 (alk. paper)</identifier>
  <identifier type="isbn">9780071793216 (ebk.)</identifier>
  <identifier type="isbn">0071793216 (ebk.)</identifier>
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