Gallo, Carmine <br/><br/>
The innovation secrets of Steve Jobs :  insanely different : principles for breakthrough success / 
Carmine Gallo 
 - New York :  McGraw-Hill,  c2011 
 - xiii, 241 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 233-234) and index 
<br/><br/>What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers --     Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story -- One more thing--don't let the bozos get you down 
<br/><br/><label>ISBN: </label>9780071748759 (alk. paper) 007174875X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Creative thinking<br/>Technological innovations<br/>Success in business