TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management concepts: a competitive advantage approach 
SN  - 9780132666213
PY  - 2013///
CY  - Upper Saddle River, N. J.
PB  - Pearson
KW  - Strategic planning
KW  - Case studies
N1  - Includes index
ER  -