Kotler, Philip Kotler on marketing / Prinsip pemasaran Kotler Philip Kotler ; penterjemah Adlie Syamsudin - Kuala Lumpur : PTS Professional Publishing, 2009 - 358 p. : ill. ; 23 cm. ISBN: 9789675226519 967522651X Subjects--Topical Terms: Marketing--ManagementMarketing--PlanningBranding (Marketing)