Cases on innovations in educational marketing :  transnational and technological strategies / 
editors by Purnendu Tripathi, Siran Mukerji 
 - Hershey, PA :  Business Science Reference,  c2011 
 - xxi, 369 p. :  ill. ;  29 cm. 
<br/><br/> "Premier reference source" 
<br/><br/>Includes bibliographical references and index 
<br/><br/> "This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries" 
<br/><br/><label>ISBN: </label>9781609605995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education, Higher--Marketing--Cross-cultural studies<br/>Education, Higher--Marketing--Technological innovations--Cross-cultural studies<br/>Transnational education--Cross-cultural studies