TY  - BOOK
AU  - Tripathi,Purnendu
AU  - Mukerji,Siran
TI  - Cases on innovations in educational marketing: transnational and technological strategies 
SN  - 9781609605995
PY  - 2011///
CY  - Hershey, PA
PB  - Business Science Reference
KW  - Education, Higher
KW  - Marketing
KW  - Cross-cultural studies
KW  - Technological innovations
KW  - Transnational education
N1  - "Premier reference source"; Includes bibliographical references and index
N2  - "This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"
ER  -