Strategic management : planning for domestic & global competition /
John A. Pearce II, Richard B. Robinson, Jr.
- 13th ed.
- New York, NY. : McGraw-Hill, 2013
- xxi, 434 p. : ill. ; 26 cm.
- Strategic management .
- Strategic management .
Includes bibliographical references and index
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19