Gorchels, Linda <br/><br/>
The product manager’s handbook / 
Linda Gorchels 
 - 4th ed. 
 - New York :  McGraw-Hill,  2012 
 - viii, 392 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071772983 0071772987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products--Marketing