01890nam a2200277 a 4500001001400000003000700014005001700021008004100038020002500079020002200104040000800126100001700134245010300151250001200254260005100266300003400317490004600351504006500397505058700462520043201049650002401481650002601505700001701531700003001548830003401578vtls000060167KUKTEM20251125093136.0120524t2011    nyua   f b    001 0 eng d  a9781606491591 (pbk.)  a1606491598 (pbk.)  aUMP1 aWong, Ho Yin10aBuilding a marketing plan :ba complete guide /cHo Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar  a1st ed.  aNew York, N.Y. :bBusiness Expert Press,c2011  axiv, 221 p. :bill. ;c23 cm.1 aMarketing strategy collection,x2150-9654  aIncludes bibliographical references (p. [207]-212) and index0 aIntroduction to marketing planning --  The situation analysis -- Analyzing the target market, part 1, marketing research --  Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) --  Marketing objectives and strategy formulation -- Planning for products and brands --  Planning for pricing --  Planning for integrated marketing communications --  Planning for distribution channels and market logistics --  Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example  a"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract 0aMarketingxPlanning 0aMarketingxManagement1 aRadel, Kylie1 aRamsaran-Fowdar, Rooma R. 0aMarketing strategy collection