02144nam a2200325 a 4500 vtls000060167 KUKTEM 20251125093136.0 120524t2011 nyua f b 001 0 eng d 9781606491591 (pbk.) 1606491598 (pbk.) 201207251110 fauzi 201205241035 sri UMP HF5415.13 .W66 2011 Wong, Ho Yin Building a marketing plan : a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar 1st ed. New York, N.Y. : Business Expert Press, 2011 xiv, 221 p. : ill. ; 23 cm. Marketing strategy collection, 2150-9654 Includes bibliographical references (p. [207]-212) and index Introduction to marketing planning -- The situation analysis -- Analyzing the target market, part 1, marketing research -- Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- Marketing objectives and strategy formulation -- Planning for products and brands -- Planning for pricing -- Planning for integrated marketing communications -- Planning for distribution channels and market logistics -- Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example "This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract Marketing Planning Marketing Management Radel, Kylie Ramsaran-Fowdar, Rooma R. Marketing strategy collection 0 0 0 0 20000 20000 2019-09-04 91.73 0 HF5415.13 .W66 2011 0000065528 2019-09-04 00:00:00 1 91.73 2019-09-04 OPEN VIRTUA40 61785 61791 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*4900*5040*5050*5200*6500*6501*7000*7001*8300*9992