01657nam a2200265 a 4500 vtls000060294 KUKTEM 20251125093141.0 120525t nyua f 001 0 eng d 9780071772464 (alk. paper) 0071772464 (alk. paper) 201207061509 fauzi 201205251053 sri UMP HF5416.5 .D63 2012 Docters, Robert G. Contextual pricing : the death of list price and the new market reality / Rob Docters, John Hanson, Cecilia Nguyen, Michael Barzelay New York : McGraw-Hill, c2012 vi, 264 p. : ill. ; 24 cm. Includes index The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company’s database -- An enabling systems architecture -- Creative pricing Pricing Marketing Barzelay, Michael 0 0 0 0 20000 20000 2019-09-04 98.01 0 HF5416.5 .D63 2012 0000065479 2019-09-04 00:00:00 1 98.01 2019-09-04 OPEN VIRTUA40 61868 61874 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*7000*9992