the death of list price and the new market reality Docters, Robert G. creator Barzelay, Michael text nyu New York McGraw-Hill c2012 monographic eng

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vi, 264 p. : ill. ; 24 cm. The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company’s database -- An enabling systems architecture -- Creative pricing specialized Rob Docters, John Hanson, Cecilia Nguyen, Michael Barzelay Includes index Pricing Marketing 9780071772464 (alk. paper) 0071772464 (alk. paper) UMP 120525 20251125093141.0 vtls000060294