Virtual worlds and e-commerce :  technologies and applications for building customer relationships / 
editor by Barbara Ciaramitaro 
 - Hershey, PA :  Business Science Reference,  c2011 
 - xx, 375 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781616928087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Virtual reality<br/>Consumers