01690nam a2200265 a 4500 vtls000061226 KUKTEM 20251125093150.0 120606t2011 nyu f b 001 0 eng d 9780814416686 (alk. paper) 0814416683 (alk. paper) 201208101015 fauzi 201206061516 sri UMP HF5827.95 .S55 2011 Silverman, George Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman 2nd ed. New York : American Management Association, c2011 xiv, 258 p. ; 23 cm. Includes bibliographical references (p. 237-238) and index Introduction: why this book "and word-of-mouth marketing today" is different -- The systematic approach to word of mouth -- Dominating your market by EZfying the customer decision cycle -- How to use word of mouth to EZfy the decision process -- The decision process -- Six M's to live by -- Researching word of mouth -- Creating the content -- The word-of-mouth toolkit -- Word of mouth measurement -- The secrets of trust -- A tried and true wom campaign -- Constructing the ultimate word-of-mouth campaign -- Six steps to harnessing word of mouth -- Which methods work best for what? : a word-of-mouth checklist -- Word-of-mouth marketing for specific audiences and circumstances -- Tips, techniques, and suggestions that will make it easier Word-of-mouth advertising Marketing 0 0 0 0 20000 20000 2019-09-04 54.65 0 HF5827.95 .S55 2011 0000066346 2019-09-04 00:00:00 1 54.65 2019-09-04 OPEN VIRTUA40 62023 62029 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5000*5050*6500*6501*9992