Wunker, Stephen M. <br/><br/>
Capturing new markets :  how smart companies create opportunities others don’t / 
Stephen Wunker 
 - 1st ed. 
 - New York, NY :  McGraw-Hill,  c2011 
 - xxi, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 239-245) and index 
<br/><br/>Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government 
<br/><br/><label>ISBN: </label>9780071767446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Creative ability in business