TY  - BOOK
AU  - Wunker,Stephen M.
TI  - Capturing new markets: how smart companies create opportunities others don’t 
SN  - 9780071767446
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Marketing
KW  - Creative ability in business
N1  - Includes bibliographical references (p. 239-245) and index; Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government
ER  -