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  <titleInfo>
    <title>Ultimate guide to Facebook advertising</title>
    <subTitle>how to access 600 million customers in 10 minutes</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Marshall, Perry</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Meloche, Tom</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Irvine, CA]</placeTerm>
    </place>
    <publisher>Entrepreneur Press</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvii, 268 p. : ill. ; 26 cm.</extent>
  </physicalDescription>
  <tableOfContents>Tired of social marketing? -- Facebook's move to rule the world -- Is Facebook for me? -- A few fundamentals -- Ten minutes to your first ad -- Batten down the hatches -- Selling on the front porch -- Targeting -- That quirky little image is everything -- Nobody ever regretted mastering this $10,000 per hour skill -- The well-paid Facebook anthropologist -- We who are about to die salute you -- CPM biding strategies that get you even more clicks for less money</tableOfContents>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Perry Marshall and Thomas Meloche</note>
  <note>Includes index</note>
  <subject authority="lcsh">
    <topic>Internet advertising</topic>
  </subject>
  <identifier type="isbn">9781599184302</identifier>
  <identifier type="isbn">1599184303</identifier>
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