TY - BOOK AU - Marshall,Perry AU - Meloche,Tom TI - Ultimate guide to Facebook advertising: how to access 600 million customers in 10 minutes SN - 9781599184302 PY - 2011/// CY - [Irvine, CA] PB - Entrepreneur Press KW - Internet advertising N1 - Includes index; Tired of social marketing? -- Facebook's move to rule the world -- Is Facebook for me? -- A few fundamentals -- Ten minutes to your first ad -- Batten down the hatches -- Selling on the front porch -- Targeting -- That quirky little image is everything -- Nobody ever regretted mastering this $10,000 per hour skill -- The well-paid Facebook anthropologist -- We who are about to die salute you -- CPM biding strategies that get you even more clicks for less money ER -