100 ways to persuade and convince consumers with neuromarketing Dooley, Roger creator text nju Hoboken, N.J John Wiley c2012 2012 monographic eng

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xviii, 286 p. ; 24 cm. "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- œc Provided by publisher general Roger Dooley Includes bibliographical references (p. 265-277) Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology 9781118113363 1118113365 UMP 120523 20251125093210.0 vtls000060082