Basini, Justin <br/><br/>
Why should anyone buy from you? :  earn customer trust to drive business success / 
Justin Basini 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall Pearson,  c2011 
 - xxvi, 191 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 180-182) and index 
<br/><br/><label>ISBN: </label>9780273745518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Trust<br/>Selling