TY  - BOOK
AU  - Basini,Justin
TI  - Why should anyone buy from you?: earn customer trust to drive business success 
SN  - 9780273745518
PY  - 2011///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall Pearson
KW  - Customer relations
KW  - Trust
KW  - Selling
N1  - Includes bibliographical references (p. 180-182) and index
ER  -