Phillips, Jeffrey <br/><br/>
Relentless innovation :  what works, what doesn’t--and what that means for your business / 
Jeffrey Phillips 
 - New York :  McGraw-Hill,  2012 
 - xxi, 214 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>The mythology of innovation -- The real barriers to innovation: business as usual and middle management -- How things work today -- What relentless innovators have in common -- The antagonist -- The usual suspects -- Creating an innovation business as usual approach -- What happens to the middle managers? -- Shifting your operating model to balance efficiency and innovation -- Results of the shift 
<br/><br/><label>ISBN: </label>9780071786805 0071786805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management<br/>Creative ability in business<br/>New products