01083nam a2200217 a 4500001001400000003000700014005001700021008004100038020001800079020001500097040000800112100002200120245011500142260003500257300002600292504005000318505040500368650004200773650003300815650001700848vtls000061204KUKTEM20251125093215.0120606t2012    nyu    g      001 0 eng d  a9780071786805  a0071786805  aUMP1 aPhillips, Jeffrey10aRelentless innovation :bwhat works, what doesn’t--and what that means for your business /cJeffrey Phillips  aNew York :bMcGraw-Hill,c2012  axxi, 214 p. ;c24 cm.  aIncludes bibliographical references and index0 aThe mythology of innovation -- The real barriers to innovation: business as usual and middle management -- How things work today -- What relentless innovators have in common -- The antagonist -- The usual suspects -- Creating an innovation business as usual approach -- What happens to the middle managers? -- Shifting your operating model to balance efficiency and innovation -- Results of the shift 0aTechnological innovationsxManagement 0aCreative ability in business 0aNew products