TY  - BOOK
AU  - Phillips,Jeffrey
TI  - Relentless innovation: what works, what doesn’t--and what that means for your business 
SN  - 9780071786805
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Technological innovations
KW  - Management
KW  - Creative ability in business
KW  - New products
N1  - Includes bibliographical references and index; The mythology of innovation -- The real barriers to innovation: business as usual and middle management -- How things work today -- What relentless innovators have in common -- The antagonist -- The usual suspects -- Creating an innovation business as usual approach -- What happens to the middle managers? -- Shifting your operating model to balance efficiency and innovation -- Results of the shift
ER  -