how to become a thought leader and build your business by creating exceptional articles, blogs, speeches, books and more Butler, Grant creator text bibliography at Milton, Qld Wiley 2012 monographic eng

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xvi, 179 p. : ill. ; 23 cm. "Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities. Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences. Think Write Grow provides fascinating insights into how thought leaders capture their brilliant ideas in words, and how you can do the same. You will learn: how to make the leap from expert to thought leader the characteristics of successful thought leaders, and how to find your 'sweet spot' in crowded markets proven techniques for writing high-impact material, including blog posts, books, opinion articles, reports, speeches and video scripts how to use thought leadership to grow your business and profile."--Back cover specialized Grant Butler Includes bibliographical references and index Authorship Written communication Business writing Marketing 9781118208199 1118208196 UMP 120525 20251125093220.0 vtls000060269