Imbriano, Lou <br/><br/>
Winning the customer :  turn consumers into fans and get them to spend more / 
Lou Imbriano, Elizabeth King 
 - New York :  McGraw-Hill,  c2012 
 - xxi, 214 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line 
<br/><br/><label>ISBN: </label>9780071775267 (hc : alk. paper) 0071775269 (hc : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Creative ability in business<br/>Consumer satisfaction<br/>Customer services