01400nam a2200277 a 4500 vtls000061624 KUKTEM 20251125093230.0 120608t2012 nyu 001 0 eng 9780071775267 (hc : alk. paper) 0071775269 (hc : alk. paper) 201209271303 fauzi 201206081633 sri UMP HF5415 .I43 2012 Imbriano, Lou Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King New York : McGraw-Hill, c2012 xxi, 214 p. ; 24 cm. Includes index The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line Marketing Creative ability in business Consumer satisfaction Customer services 0 0 0 0 20000 20000 2019-09-04 76.67 0 HF5415 .I43 2012 0000066921 2019-09-04 00:00:00 1 76.67 2019-09-04 OPEN VIRTUA40 62685 62691 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*6502*6503*9992