turn consumers into fans and get them to spend more Imbriano, Lou creator text nyu New York McGraw-Hill c2012 2012 monographic eng

print

xxi, 214 p. ; 24 cm. The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line Lou Imbriano, Elizabeth King Includes index Marketing Creative ability in business Consumer satisfaction Customer services 9780071775267 (hc : alk. paper) 0071775269 (hc : alk. paper) UMP 120608 20251125093230.0 vtls000061624