02096nam a2200289 a 4500 vtls000060426 KUKTEM 20251125093240.0 120528t2011 enka f b 001 0 eng d 9780521197274 (hardback) 201211161132 fauzi 201205281202 safura UMP HM742 .Z43 2011 Zhao, H. Vicky Behavior dynamics in media-sharing social networks / H. Vicky Zhao, W. Sabrina Lin, K. J. Ray Liu Cambridge ; New York : Cambridge University Press, 2011 xii, 337 p. : ill. ; 26 cm. Includes bibliographical references (p. [326]-334) and index "In large-scale media-sharing social networks, where millions of users create, share, link and reuse media content, there are clear challenges in protecting content security and intellectual property, and in designing scalable and reliable networks capable of handling high levels of traffic. This comprehensive resource demonstrates how game theory can be used to model user dynamics and optimize design of media-sharing networks. It reviews the fundamental methodologies used to model and analyze human behavior, using examples from real-world multimedia social networks. With a thorough investigation of the impact of human factors on multimedia system design, this accessible book shows how an understanding of human behavior can be used to improve system performance. Bringing together mathematical tools and engineering concepts with ideas from sociology and human behavior analysis, this one-stop guide will enable researchers to explore this emerging field further and ultimately design media-sharing systems with more efficient, secure and personalized services"-- Provided by publisher Social networks Consumer behavior Human behavior Game theory Lin, W. Sabrina Liu, K. J. Ray 0 0 0 0 20000 20000 2019-09-04 382.38 0 HM742 .Z43 2011 0000068327 2019-09-04 00:00:00 1 382.38 2019-09-04 OPEN VIRTUA40 62876 62882 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*5200*6500*6501*6502*6503*7000*7001*9992