Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - 11th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  2013 
 - li, 745 p. :  col. ill., col. maps ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0078028892 9780078028892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing