TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing
SN  - 0078028892
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -