01931nam a2200265 a 4500 vtls000063530 KUKTEM 20251125093253.0 120814t2010 enka g 001 0 eng d 9780470744796 0470744790 201212101059 asmadi 201211071201 irma 201208141526 sri UMP HD30.4 .S45 2010 Sekaran, Uma Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie 5th ed. Chichester, West Sussex, ENG : Wiley, 2010 xx, 468 p. : ill. ; 24 cm. Includes bibliographical references and index "Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET Business Research Methodology Bougie, Roger 0 0 0 0 20000 20000 2019-09-04 165.63 0 HD30.4 .S45 2010 0000068810 2019-09-04 00:00:00 1 165.63 2019-09-04 OPEN VIRTUA40 63094 63100 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*5200*6500*7000*9992