Tools of Communication in Customer Relationship Management / 
editor, R.P Rai 
 - Birmingham :  Koros Press,  2012 
 - viii, 264 p. :  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781781630655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations x Management