TY  - BOOK
AU  - Rai,R.P
TI  - Tools of Communication in Customer Relationship Management
SN  - 9781781630655
PY  - 2012///
CY  - Birmingham
PB  - Koros Press
KW  - Relationship marketing
KW  - Customer relations x Management
N1  - Includes bibliographical references and index
ER  -