Elements of strategic brand management / 
Adan Miller, editor 
 - Birmingham, UK :  Koros Press Limited,  c2012 
 - viii, 280 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781781631881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Products management