00553nam a2200181 a 4500001001400000003000700014005001700021008004100038020001800079040000800097245006600105260005000171300003500221504005000256650002400306650002400330700001700354vtls000065569KUKTEM20251125093303.0121102t2012 xxka f 001 0 eng d a9781781631881 aUMP00aElements of strategic brand management /cAdan Miller, editor aBirmingham, UK :bKoros Press Limited,cc2012 aviii, 280 p. :bill. ;c23 cm. aIncludes bibliographical references and index 0aBrand name products 0aProducts management1 aMiller, Adan