Juon, Catherine <br/><br/>
Internet marketing, start-to-finish / 
Catherine Juon, Dunrie Greiling & Catherine Buerkle 
 - Indianapolis, Ind. :  Que,  c2012 
 - xxii, 293 p. :  ill. ;  23 cm. 
<br/><br/> "Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover  Includes index 
<br/><br/>Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It’s all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo’s state of the web report 
<br/><br/><label>ISBN: </label>9780789747891 0789747898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing