01508nam a2200277 a 4500 vtls000062417 KUKTEM 20251125093305.0 120619t2012 inua g 001 0 eng d 9780789747891 0789747898 201211051158 asmadi 201206191157 farina 201206191155 farina UMP HF5415.1265 .J86 2012 Juon, Catherine Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle Indianapolis, Ind. : Que, c2012 xxii, 293 p. : ill. ; 23 cm. "Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover Includes index Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It’s all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo’s state of the web report Internet marketing Greiling, Dunrie Buerkle, Catherine 0 0 0 0 20000 20000 2019-09-04 90.73 0 HF5415.1265 .J86 2012 0000067808 2019-09-04 00:00:00 1 90.73 2019-09-04 OPEN VIRTUA40 63290 63296 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5001*5050*6500*7000*7001*9992