01447nam a2200277 a 4500 vtls000062584 KUKTEM 20251125093314.0 120620t2011 f 001 0 eng d 9780273756293 (pbk.) 201212241155 fauzi 201206201457 sri UMP HF5415.13 .L56 2011 Linton, Ian Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton Harlow, England ; New York : Pearson Prentice Hall, 2011 xii, 255 p. ; 22 cm. Brilliant Includes index Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market Marketing Management Sales promotion Customer relations Brilliant 0 0 0 0 20000 20000 2019-09-04 66.03 0 HF5415.13 .L56 2011 0000068842 2019-09-04 00:00:00 1 66.03 2019-09-04 OPEN VIRTUA40 63437 63443 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*4900*5000*5050*6500*6501*6502*8300*9992